The DVD value will hold its own but much of the growth will be due to: By 2009, the forecast model predicts a worldwide retail value of US$ 50 Billion, with a Compound Annual Growth Rate of 5.4% for annual sales value of Hollywood Video Content sold at retail. Nobody can be sure how it is all going to play out.
Microsoft and Intel have voiced strong support for HD-DVD. Microsoft and Intel are also lobbying strongly to play a part, with their Connected Digital Home solutions.
Sony's strategy may be strong enough to drive them into a dominating position for the future of digital home entertainment, and the other major Hollywood studios may simply be along for the ride. Sony Corporation is "betting the farm" on High Definition TV and HDTV products, including the next-generation Blu-Ray disc format. The major Hollywood studios are facing a changing landscape for the consumption of their home video products. Research and Markets has announced the addition of The Changing Face of Studio Video Sales: Grow New Markets, Push High Definition, Get Interactive to their offering.
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